The App Economy

Legal & Standards

Cookie Policy

This Cookie Policy explains how The App Economy and its service providers may use cookies, local storage, pixels, SDKs, and similar technologies to operate the site, understand audience behavior, personalize experiences, and support advertising.

Last updated March 21, 2026
Editorial website policy

Effective

March 21, 2026

Technologies

Cookies, local storage, pixels, SDKs, and tags

Categories

Essential, functional, analytics, and advertising

Controls

Consent banner plus browser-level controls

At a glance

Like most modern media products, we may use several types of storage and measurement technologies. Some are required to operate the site safely and reliably. Others help us understand readership, improve the product, personalize experiences, and support commercial operations.

This page is designed for a production publication environment, so it covers both technologies already active on the site and categories we may operate as audience, subscription, and advertising systems expand.

01

What these technologies are

Cookies are small text files placed on a browser or device. Similar technologies such as local storage, pixels, tags, and SDKs can store identifiers or transmit event data to help a website recognize a device, remember settings, or measure actions.

In this policy, we use the term cookies broadly to include both traditional browser cookies and comparable technologies that serve similar purposes.

02

Essential technologies

Essential technologies are used to keep the site available, secure, and usable. They may support load balancing, bot protection, page delivery, session integrity, consent state, login state, and core user preferences such as theme selection.

  • Security and fraud-prevention controls
  • Consent and privacy preference storage
  • Core product settings such as theme or session continuity
03

Analytics and measurement

Analytics and measurement technologies help us understand readership patterns, acquisition channels, article performance, engagement, conversion paths, and site speed. These insights are used to improve editorial decisions, product design, and distribution strategy.

Where required, these technologies should run only after consent for optional categories has been granted. For example, our Google Analytics 4 implementation is intended to stay off until a reader chooses the optional setting in our consent banner.

  • Page views, session patterns, and on-site navigation
  • Source attribution such as campaign and referral analysis
  • Editorial engagement signals such as scroll depth or repeat visits
04

Advertising and personalization

Advertising, sponsorship, and personalization technologies may be used to cap frequency, measure campaign performance, build audience segments, personalize content modules, or support ad delivery and remarketing across platforms.

If these tools are active, they belong to optional categories and should be governed by your consent choices and applicable law.

05

Managing your preferences

You can manage your site-level preference using the cookie banner and reopen settings from the footer. You can also block or clear cookies from your browser, though some site features may work less effectively if essential technologies are disabled.

  • Use the site banner to choose essential only or accept all categories
  • Use browser controls to delete stored identifiers and cached preferences
  • Review this page regularly because vendors and categories may change over time