Instagram Expands Originality Rules to Photos and Carousels Beyond Reels

Story Summary
On April 30, 2026, Instagram updated its originality guidelines to apply to photos and carousels, not just Reels. Accounts posting mostly unoriginal content without meaningful creative input will lose eligibility for recommendations. Aggregators must demonstrate originality within a 30-day period to regain status. Simple edits like borders or credits do not qualify as sufficient contribution.





