Reggie Fils-Aimé Recalls Refusing Illegal Request From Amazon Executive During DS Era

Story Summary
Former Nintendo president Reggie Fils-Aimé recounted a tense phone call with an Amazon executive in the late 2000s or early 2010s demanding financial subsidies to undercut competitors. Fils-Aimé refused the request, stating it was illegal and threatened retailer relationships, leading Nintendo to cease sales with Amazon. This stance established mutual respect between the companies, though tensions later resurfaced regarding third-party resellers before Nintendo games returned to the retailer in June 2025.





