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Take-Two CEO Strauss Zelnick Discusses GTA 6 Pricing and Potential L.A. Noire Sequel

April 29, 2026
1 source
IGN
Take-Two CEO Strauss Zelnick Discusses GTA 6 Pricing and Potential L.A. Noire Sequel

Story Summary

At the iicon conference on April 29, 2026, Take-Two CEO Strauss Zelnick avoided confirming the price for Grand Theft Auto 6, emphasizing consumer value over premium costs while noting the game launches November 19, 2026. Zelnick expressed focus on creating an exceptional experience rather than measuring sales metrics and offered slim hope for a future L.A. Noire sequel dependent on team passion.

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