Former Nintendo Boss Reggie Fils-Aimé Defends Non-Discounted Game Pricing Strategy

Story Summary
At NYU Game Center, former Nintendo president Reggie Fils-Aimé stated that titles like Zelda: Breath of the Wild remain undiscounted because they are released fully featured at a fair price. He compared Nintendo's approach to Kyoto craftsmanship, noting that while the company uses variable pricing now, it refuses to lower costs for its premium products.



