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Apple Launches Rainbow-Colored Pride Edition Sport Loop and Digital Assets

May 4, 2026
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Apple Newsroom
Apple Launches Rainbow-Colored Pride Edition Sport Loop and Digital Assets

Story Summary

On May 4, 2026, Apple released a Pride Collection including an Apple Watch Pride Edition Sport Loop priced at $49, a Pride Luminance watch face, and customizable wallpapers for iPhone and iPad. Designed with 11-color nylon yarns and dynamic geometric patterns, these items celebrate LGBTQ+ communities globally while supporting relevant organizations. The physical band is available immediately online and in stores, while digital assets launch with upcoming OS updates.

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