Vogue Experts Discuss Substack Frequency, Cross-Promotion, and Community Sharing Norms

Story Summary

Vogue columnist Jalil Johnson and writer Carole Radziwill address modern email etiquette for newsletters. Johnson advises limiting non-news updates to two weekly emails to avoid inbox fatigue, while Radziwill defends frequent posting and cross-platform promotion as necessary for her small business. Both agree that requesting shares from friends is acceptable, noting the supportive nature of the Substack community compared to traditional social media.