Etsy Launches Native ChatGPT App to Enhance Conversational Shopping and Discovery

Story Summary
Etsy has launched a native app within ChatGPT, allowing users to browse its catalog of over 100 million listings through natural language queries rather than traditional keyword searches. This beta integration enables shoppers to tag @Etsy in prompts to receive curated product recommendations, marking a strategic pivot after the discontinuation of ChatGPT’s “Instant Checkout” feature in March due to low conversion rates. The move aligns with Etsy’s broader AI-driven discovery initiatives, including a new internal gift-assistant tool. Following a strong Q1 2026 performance with $631 million in revenue and 86.6 million active buyers, Etsy is focusing on its core marketplace after divesting Depop for $1.2 billion, positioning conversational AI as a critical channel for future growth and user engagement.





