Charli XCX Joins Tech Hardware Brand Nothing as Global Ambassador and Investor

Story Summary
Singer Charli XCX has partnered with London-based hardware company Nothing as its first global brand ambassador and investor. The collaboration, which includes a new campaign for Nothing Headphone (a), reflects a growing trend of celebrity equity stakes in tech. Nothing, founded in 2020, reported $1 billion in 2025 revenue and seeks to leverage Charli XCX’s creative influence to deepen community.




