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Charli XCX Joins Tech Hardware Brand Nothing as Global Ambassador and Investor

May 12, 2026
1 source
Vogue
Charli XCX Joins Tech Hardware Brand Nothing as Global Ambassador and Investor

Story Summary

Singer Charli XCX has partnered with London-based hardware company Nothing as its first global brand ambassador and investor. The collaboration, which includes a new campaign for Nothing Headphone (a), reflects a growing trend of celebrity equity stakes in tech. Nothing, founded in 2020, reported $1 billion in 2025 revenue and seeks to leverage Charli XCX’s creative influence to deepen community.

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