Gap Inc. Appoints Retail Veteran Michael Francis to Lead Old Navy Marketing Turnaround

Story Summary
Gap Inc. has appointed industry veteran Michael Francis to the newly created dual roles of chief customer officer for the Old Navy brand and head of marketing shared services for the entire enterprise. Francis, whose extensive background includes leadership positions at Walmart, Target, DreamWorks, and J.C. Penney, will report to Old Navy CEO Haio Barbeito. His mandate focuses on revitalizing brand storytelling, deepening customer engagement, and refining the omnichannel customer experience. As Old Navy continues to generate more than half of Gap Inc.’s total revenue, this strategic hire aims to sustain recent sales recovery and accelerate growth. By leveraging Francis’s cross-sector expertise, the company seeks to modernize its marketing approach and strengthen its competitive position in the value retail segment.





