Ghia Founder Mélanie Masarin Expands Lifestyle Brand With New Cookbook Riviera

Story Summary
Mélanie Masarin, founder of the non-alcoholic apéritif brand Ghia, has released her debut cookbook, Riviera: Recipes from the Coast of France and Italy. Inspired by her childhood and the same ethos of accessible gathering that defined her beverage company, the book emphasizes simple, seasonal cooking using minimal pantry staples. Masarin developed the project following the 2020 lockdown, aiming to demystify Mediterranean-style hosting for home cooks. By focusing on flexible, ingredient-forward recipes—such as her updated take on a traditional French yogurt cake—Masarin continues to build the Ghia brand beyond beverages into a broader lifestyle ecosystem. The launch highlights the growing trend of consumer-facing founders leveraging personal brand authority to diversify their product portfolios into lifestyle media.





