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Ace Hardware Deploys Hey ARMA AI Assistant Across 2,300 Stores to Enhance Customer Service

May 7, 2026
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Retail Dive
Ace Hardware Deploys Hey ARMA AI Assistant Across 2,300 Stores to Enhance Customer Service

Story Summary

Ace Hardware has launched an AI-powered assistant, Hey ARMA, designed to provide frontline store associates with real-time product knowledge, project guidance, and personalized recommendations. Currently operational in over 2,300 locations, the tool assists staff in performing complex tasks such as product comparisons and identifying items purchased by customers at other retailers. This deployment represents a significant investment in the company’s long-term strategy to modernize the in-store experience across its global network of more than 8,800 locally owned and operated stores. By equipping employees with instant, data-driven insights, Ace Hardware aims to improve service efficiency and maintain a competitive edge in the retail sector through integrated technology that bridges the gap between digital information and physical store interactions.

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