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Apple Showcases Emerging Filmmakers Using iPhone 17 Pro Max for MAMI Select Program

May 7, 2026
1 source
Apple Newsroom
Apple Showcases Emerging Filmmakers Using iPhone 17 Pro Max for MAMI Select Program

Story Summary

Apple has unveiled the third annual MAMI Select: Filmed on iPhone program, highlighting four emerging filmmakers who utilized the iPhone 17 Pro Max, MacBook Pro with M5, and iPad Pro with M5 to produce cinematic short films. Mentored by industry veterans including Sriram Raghavan and Chaitanya Tamhane, directors Shreela Agarwal, Ritesh Sharma, Robin Joy, and Dhritisree Sarkar leveraged the device’s ProRes RAW capabilities and internal stabilization to overcome traditional production barriers like low-light constraints and equipment costs. By democratizing access to professional-grade cinematography tools, the initiative aims to foster a new generation of creators. According to MAMI director Shivendra Singh Dungarpur, the program’s success is already inspiring a broader shift in independent filmmaking, proving that mobile technology is fundamentally redefining cinematic storytelling.

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