Apple Launches 2026 Pride Collection Featuring New Sport Loop and Customizable Digital Designs

Story Summary
Apple has unveiled its 2026 Pride Collection, headlined by a new Pride Edition Sport Loop for the Apple Watch, priced at $49. The band features an 11-color nylon weave and is available for order immediately in 40mm, 42mm, and 46mm sizes. The release includes the new Pride Luminance watch face and matching iPhone and iPad wallpapers, which will be accessible following the rollout of watchOS 26.5, iOS 26.5, and iPadOS 26.5. These digital assets offer customizable geometric patterns and color options to reflect individual identity. By continuing this annual initiative, Apple reinforces its commitment to financially supporting global LGBTQ+ advocacy organizations, maintaining its long-standing strategy of integrating social advocacy into its hardware ecosystem and seasonal product cycles.





