Retailers Must Shift Peak Season Strategy Toward Operational Discipline Amid Rising Complexity

Story Summary
Brian Mattingly of Saddle Creek Logistics Services argues that peak season success now requires operational discipline rather than just volume management. Retailers face mounting pressure from omnichannel fulfillment demands, labor shortages, and volatile parcel costs. To remain competitive, businesses must prioritize adaptable fulfillment systems that control expenses and ensure delivery transparency, moving beyond traditional Q4 scaling to maintain consistent customer.





