Apple Launches MacBook Neo, iPhone 17e, and M5-Powered Pro Lineup

Story Summary
Apple has expanded its hardware ecosystem with the launch of the MacBook Neo, a fanless laptop starting at $599, and the iPhone 17e, an entry-level device featuring the A19 chip and 256GB of base storage for $599. The company also refreshed its professional lineup, introducing MacBook Air and MacBook Pro models powered by the new M5, M5 Pro, and M5 Max chips, which offer up to four times the AI performance of previous generations. Additionally, the iPad Air has been updated with the M4 processor. These releases, available immediately across Apple’s retail and online channels, emphasize increased base storage, enhanced AI-focused silicon, and expanded connectivity via Wi-Fi 7 and Bluetooth 6, signaling a strategic push to integrate advanced AI capabilities across its entire product portfolio.





